Crafty
Product designer
My time at Crafty was so special and exhilarating. I learned the ins and outs of start up culture and the team at our headquarters quickly became my Chicago family. I inherited and led our design system, and grew it so that every element in our new pages and features were aligned. I worked with our supply chain, client services and marketing team to create new digital products that streamlined our processes. And I created product processes for our design team which helped us move faster and more efficient to keep up with the fast pace set by the growing business.
Key Responsibilities:
Lead new projects in collaboration with business lead and stakeholders to develop new features for the internal website.
Maintain and establish design system and the processes around adding, editing and removing elements.
Communicate clearly to all parties about design decisions through user centered lenses.
Create new products and features that streamlined business functions.
Follow product process through Define, Ideate, Low fidelity, High fidelity, Pre-development handoff, and ticket writing.
Consult on product marketing initiatives around landing pages and copy.
Major Contributions:
Product lead for navigation of administration website. Developed hierarchy, wireframes, low fidelity and high fidelity version of navigation using side menu. Proposed three project plans for implementation: MVP - which could be implemented without interrupting user flow and allow for slow adoption, Phase 2- more sub layers for navigation which require more adoption, Phase 3- total revamp of nav including landing page, flexibility for users & total adoption.
Shopify API product designer for micro market business arm. Designed new UI for existing inventory centers while also integrating a new feature to connect with Shopify.
Procurement product lead with an emphasis on dealing with “exceptions” especially ones distributors create. Focused on purchase orders and streamlining the ordering process to unveil an understanding of what went wrong and where in our supply chain.
Unfortunately, I cannot actively display the projects I’ve created during my time at Crafty.
However, I’d love to talk more about my experience and tell how I grew as a designer & person from this experience! Contact me to see more.